Baidu’s EV firm Jidu hires ex-Cadillac designer – sources

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Jidu’s chief executive Xia Yiping exclusively told Reuters in April that the new company, founded in January, aims to invest 50 billion yuan ($7.7 billion) into producing smart cars over the next five years.

Wu previously worked for General Motors Co (NYSE:GM)’s premium Cadillac brand in Warren, Michigan, and led design studio of Beijing brand of Chinese state-owned automaker BAIC in Beijing.

Baidu’s EV making plan comes as tech companies around the world are racing to develop smart cars after Tesla (NASDAQ:TSLA)’s success in commercializing EVs. The collaboration is based on Geely’s EV-focused platform, Sustainable Experience Architecture (SEA). Baidu currently owns 55% of Jidu and Geely has a 45% stake.

Baidu and Jidu did not immediately respond to a request for comment.

Shanghai and Beijing based Jidu also plans to roll out its car brand in the third quarter of 2021.