Financial Crime: ‘Retail theft on a massive scale’: father-daughter duo sentenced in multi-million dollar shoplifting scheme

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Call it a five-million finger discount. 

A father-daughter duo from Atlanta have been sentenced to more than five years in prison for deploying an army of professional shoplifters to steal millions of dollars of merchandise from retailers such as CVS and Target and then selling the goods online.

Robert Whitley, 70, and his daughter, Noni Whitley, 47, were accused of running the scheme for nearly a decade and organizing the theft of $6.1 million worth of merchandise before being busted in 2019, prosecutors said. 

The pair pleaded guilty in April to interstate transportation of stolen property. Prosecutors at the time described the Whitleys’ operation as a “well-organized criminal enterprise disguised as an apparently legitimate small business.”

“This is retail theft on a massive scale,” said Kurt Erskine, the acting U.S. attorney for the northern district of Georgia.

Robert Whitley was sentenced to five years and 10 months in prison and Noni Whitely was sentenced to five years. They were also ordered to pay $4.35 million in restitution.

‘Robert and Noni Whitley operated a well-organized criminal enterprise disguised as an apparently legitimate small business.‘


— Kurt Erskine, acting U.S. attorney for the northern district of Georgia.

Messages left with attorneys for the Whitleys weren’t immediately returned.

Prosecutors say Robert Whitley — who also went by Mr. Bob — and his daughter would give shoplifters lists of items they were looking for, like razor blades, toothpaste, cosmetics and over-the-counter drugs such as Prilosec, Rogaine and Claritin.

The shoplifters would steal the products from big retail chains including CVS
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Walgreens
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Target
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Kroger
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and Publix, and return with garbage bags full of boosted items to an Atlanta warehouse run by the Whitleys, who would pay for them in cash, according to court filings. Representatives for CVS, Walgreens, Target, Kroger and Publix did not respond immediately for comment.

The Whitleys would then remove all price tags and anti-theft devices from the stolen goods, and sell them at steeply discounted prices through third-party e-commerce platforms including Amazon
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Marketplace, Walmart
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Marketplace and Sears
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Marketplace, as well as on their own websites, Closeout Express and Essentials Daily Discount.

An e-commerce bonanza

From 2011 through 2018, prosecutors say the Whitleys sold 140,000 items through their account on Amazon Marketplace, taking in $3.4 million. On Walmart Marketplace, the pair made 29,000 sales between 2017 and 2019 for $750,000. And on Sears Marketplace, they made 1,800 sales for around $50,000.

Messages left with representatives for Amazon, Walmart and Sears weren’t immediately returned.

When investigators shut the Whitleys’ business down in late 2019, they found more than $1 million worth of stolen merchandise in their warehouse.

In court filings, Robert Whitleys’ attorney said his client was a U.S. Marine Corps veteran who had a long-time heroin addiction, and had spent years working with other addicts to find sobriety. While Whitley didn’t deny dealing in stolen goods, his primary aim was to help other people with heroin addiction, a problem which many of the shoplifters he dealt with had, his attorney said.  

Noni Whitley’s attorney argued in court filings that his client had a difficult upbringing due to both her parents’ drug addictions, but had maintained “blind loyalty to her father,” which led her to work alongside him in the criminal enterprise.

Investigators say the thefts not only impacted big companies, but hurt small businesses that lost customers who unknowingly bought low-priced, stolen goods online from the Whitleys instead.

“The Whitleys are now paying the price for inflicting financial harm to legitimate small businesses and consumers affected by those businesses losses,” said Chris Hacker, special agent in charge at the FBI’s field office in Atlanta.